Incline Marketing partnered with a Utah-based painting company looking for a more efficient way to generate new business through Google. While they had already invested in digital advertising, their previous efforts across Pay-Per-Click (PPC) and Local Services Ads (LSAs) were producing disappointing results, with acquisition costs exceeding profitable levels.
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Before working with Incline Marketing, the company had experimented with both PPC and LSAs, but neither channel was delivering the level of performance they needed. Their cost per job sold was consistently above $200, making it difficult to scale advertising profitably.
For a service business like painting, lead quality and acquisition efficiency are critical. Without a system for optimizing LSA performance and controlling cost per acquisition, the company was spending too much to win new customers and not seeing the return they expected from digital marketing.
They needed a more focused strategy that could improve efficiency and generate qualified leads at a sustainable cost.
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Incline Marketing identified LSAs as the strongest opportunity and narrowed the strategy to focus exclusively on that channel. Over the next four months, our team worked to:
Optimize the LSA account structure for stronger visibility
Implement proprietary strategies designed to improve lead quality and efficiency
Refine targeting and account performance signals to reduce wasted spend
Focus budget on the highest-performing opportunity instead of splitting efforts across multiple channels
By simplifying the channel strategy and applying a more specialized LSA approach, we were able to create a more cost-effective path to booked jobs.
Within just four months, the company saw a dramatic improvement in performance. By February and March, their cost per acquisition for a new client dropped to $103, down from more than $200 per job sold under their previous advertising approach.
This improvement gave the business a much more efficient lead generation channel, reduced acquisition costs by nearly half, and positioned them to scale Local Services Ads with greater confidence. Incline's focused LSA strategy turned an underperforming advertising mix into a reliable source of profitable new customers.
