From Outdated to Optimized: How Pando Plumbing’s Website Redesign Delivered Results
Pando Plumbing is a trusted provider of residential and commercial plumbing services in American Fork, Utah. With a reputation for quality workmanship and customer-first service, they needed a website that reflected their professionalism and helped them attract new customers. Their existing site was outdated, lacked polish, and failed to showcase the strengths of their business. Incline Marketing created a custom website that gave Pando Plumbing a modern digital presence built to drive results.
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Pando Plumbing, a respected residential and commercial plumbing provider in American Fork, Utah, had a strong local reputation but an outdated, underperforming website. The design lacked polish, didn't reflect their professionalism, and failed to guide visitors toward taking action. Critical services weren't clearly highlighted, messaging was unclear, and mobile performance was poor, which created a frustrating user experience. Worse still, minimal SEO optimization meant the site struggled to appear in search results, making it difficult for new customers to discover them online. Without a modern site and clear calls-to-action, the business was missing opportunities to convert traffic into leads.
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Incline Marketing developed a custom
website that gave Pando Plumbing a modern,
conversion-focused digital presence. Key
improvements included:
- Clean, responsive design built for mobile and desktop
- Streamlined navigation with a focus on usability
- Strong calls-to-action like "Make an Appointment" and "Schedule Your Routine Inspection"
- Restructured content to improve readability and align with searcher intent
- On-page SEO improvements including
optimized metadata, headings, and
local keyword targeting
The result was a user-friendly website that accurately represented their brand and guided visitors toward taking action, whether booking a service or requesting a quote.
After launching the new site, Pando Plumbing saw immediate improvements in both user experience and lead generation:
- Faster load times and reduced bounce rates
- Increased traffic from search engines due to better SEO
- Higher engagement from mobile users
- More form submissions and customer
calls from targeted CTAs
The site now acts as a true growth asset, driving visibility, improving credibility, and generating consistent leads.
